The Salt Therapy Business is significantly growing.
The dry salt therapy business is significantly growing. A few years ago there were just a handful of facilities offering Halotherapy throughout the United States and Canada. Today, there are just over 125 facilities offering salt therapy, whether as a stand-alone salt therapy center or as an add-on to an existing business or concept.
In 2011, SpaFinder (the largest independent spa market research and media company) accurately predicted that salt therapy was going to be a top 5 growing trend, and while the industry is rapidly growing, it is becoming more known for the valuable benefits dry salt therapy provides to people, from young to old, as a safe, effective and alternative way of being well.
Dry salt therapy is widely recognized as a safe, alternative form of health care throughout Europe and Russia where it was initially developed, clinically researched and provided in a variety of facilities from clinics and hospitals to day-care centers, airports, health clubs, etc. In some countries there is a clear distinction between spa and wellness use of salt therapy and the medical community which implements specific supervised protocols.
The European health care industry is vastly distinct from the United States. The US is heavily focused on managed health care, physician groups and lobbyists, pharmaceutical industries, insurance companies, the FDA and other regulatory and political systems. Many European and Eastern European Countries including the former Soviet Union were focused on ensuring that their people were healthy and productive. Their health systems provide access and care to traditional and non-traditional methodologies. Many health care modalities, treatments and research have begun in Europe, Asia and other places and have migrated here to the United States such as saunas and spa rituals, Chinese herbs, acupuncture, yoga, hydrotherapy, massage therapy, and now dry salt therapy.
In the US, people are generally notorious for being late adopters of technology, changing their ways, health habits, etc. Today, the US climate is shifting to being more health conscious and more people are embracing alternative and complimentary health care and wellness methods. From supplements to organic foods, to more education and technology, the US is starting to mature.
The commercial Salt Therapy industry focuses on three main markets:
- People with respiratory conditions (children, adults, seniors, etc.)
- Skin conditions
- General wellness, spa, fitness and athletics
The amount of people dealing with asthma, allergies, bronchitis, COPD, cystic fibrosis is increasing each and every year.
- 1 in 12 people have Asthma (approximately 25 million)
- Approximately $56 billion was spent on medical costs, lost school and work days
- Over 40 million Americans diagnosed with Allergies with another 12 million undiagnosed
- $14.5 billion spent for direct and indirect costs
- 12 million people along with 12 million undiagnosed people with COPD spend $37 billion annually
People with skin conditions is also increasing year after year:
- Approximately 7.5 million Americans with Psoriasis spend over $1.2 billion
- There are over 35 million people with Eczema that spend $2.6 billion annually
These are some of the key market drivers for the dry salt therapy industry. These will continue to increase due to climate issues, more airborne diseases, allergens, toxins and waste in the air.
The Spa, Wellness (complimentary and alternative medicine) and Related Industries
The key market drivers for businesses such as Day Spas, Resort Spas, Med Spas, Wellness Centers, Health Clubs, Yoga/Pilates Studios, Massage, etc. is often correlated to discretionary income, unemployment and other economic factors. Recently this segment of the industry has experienced continued growth and is forecasted for the same:
- There are over 87,000 Spas in the US generating $73 billion annually
- There were over 156 million spa visits in 2011
- There are over 2,100 Medical Spas that in 2012 generated $1.94 billion
- The market forecast is growth of 18% per year over the next 12 years
- Over $33.9 billion dollars was spent on complimentary and alternative medicine
- There was over $21.8 billion spent on health clubs in 2012
- There are over 26,000 yoga/Pilates facilities that generated $4.7 billion and is anticipated to double by 2017.
- There are over 132,800 massage therapists that generated between $12-$17 billion in 2010 and it is expected to increase by 23% within the next 8 years.
From respiratory issues and skin conditions to athletic performance, detoxification and general wellness, dry salt therapy is becoming widely recognized in providing complimentary and effective relief for people. By understanding the fundamentals of dry salt therapy, it becomes clear how a basic element, sodium chloride, can positively impact so many people when inhaled in very small amounts.